Google is the world’s largest search engine – by far. They account for over 90% of the search engine market share, servicing over 3.5 billion searches every day. These queries are from people who are not only looking for answers to everyday questions, but also for products and services. It pays to be the first business ranking on these Google searches. It gives you the opportunity to woo your clientele before they even come across the competition. First impressions are everything in business, so make sure that a possible customer is finding you first.
SEO is one of the most important aspects of marketing in today’s world. Over 80% of purchase processes start with an online search, and of those +80%, over 90% are serviced by Google. When people are looking for new products or services, they are going to Google to do their research and find the best solution. If your website is the first one that they find, you automatically have a huge competitive edge. Having your website optimized can get you found first, allowing you to make a good first impression and help land the sale.
While SEO can provide the best ROI over the long run, if you’re looking to get your site found in searches right away, you need Google Ads. Google Ads will allow you to buy your way to the top of the search engine results page, and the top of the map listings as well. These run on a “pay-per-click” (PPC) basis, so you only pay when your website is getting traffic. We make sure to connect Google Ad campaigns directly to your Google Analytics account, so we can track ROI and properly optimize your campaign to drive conversions for your business.
Local marketing can have a huge impact for smaller brick and mortar stores that are looking to drive more traffic into their stores or for local service providers. By optimizing your local search results in Google you can raise your businesses position within the Local Cluster on Google Maps, increasing your local brand recognition and growing your business.
One of the most powerful tools with online marketing is the ability to know who has been on your website, and to be able to target them for ads. By using remarketing techniques, you can keep your brand in top of mind awareness with your clientele. This can be especially helpful as people often do a lot of research online before committing, so if they are seeing your ads online, they are going to reminded of your services and will think of your brand before your competitors.
We have been in the digital marketing and website design industry for almost 20 years. In that time we’ve gained invaluable experience in how to properly market businesses from any industry online. Whether you're running a resort, a small online shop, or a large corporation, we have the know-how and experience to be able to market your business properly online and grow your business. We can analyze what has worked for you in the past, what has been done but wasn’t successful, and see what hasn't been done yet that could yield good result, and then create for you a custom-tailored digital marketing solution.
Our client base spans many industries; including hospitality & resorts, lawyers, tradesmen, manufacturing companies and more. We have over 400 clients worldwide. Most of our clientele are long term customers, keeping their websites hosted with us on our premium quality server, and having us implement ongoing SEO programs and PPC campaigns on their behalf.
One of our strongest merits is our steadfast dedication to providing an incredibly high level of customer service. Although we are ranked as one of the top SEO firms in both Canada and the United States, we are a relatively small company. We use a hands-on approach with our clients, staying in touch frequently. We are always available for your call, and you don't need to worry about going through an automated call system - all our clients have direct lines to us.
We're based out of Orillia, and keep all of our work in house - we don't offshore ANY work so we can maintain a high level of quality in our work. We’ve always done business this way, and have no plans on stopping.
Our customer base for digital marketing services extends around the world. Although our core business is focused on search engine optimization, we also provide our clients with complete website solutions. Our goal is to provide you with a start-to-finish online plan for your business that will deliver results.